He describes the distribution and monetization capability of Game Pass as something that is accretive to their partners business' and important to Xbox's overall strategy. Phil went on to drive the point home that Game Pass isn't about their first party games, but, first and foremost, their third-party partners. Let’s bring that to Game Pass on console and PC, so you see growth in people’s attachment to your service through the distribution power of Game Pass. Or these things that were critical parts of Netflix growing, I think the opportunity that was missed there, and I’m not disparaging anybody, but if you’re going to grow a bunch of interest inīecause it hit Netflix, what do you do with people’s interest when they get to the last episode that’s on Netflix?Įven things like EA Play coming on to Game Pass was us working with our partners at EA to say, it’s not about a per-title thing, let’s actually bring the channel that you guys want to go drive and grow value in, called EA Play. I just don’t think the video companies were there to catch that growth in Then I’ll go to watch on the studio’s service or even on broadcast, if it’s something that’s on broadcast.
#Netflix on xbox series
There’s definitely some third-party series that I’ve found season 1 and 2 on Netflix. We can actually raise the visibility of the content. On Netflix as an example of how Game Pass can address growing user interest in particular content:
One of the big issues that some of the mid-tier and smaller games deal with is, how do I just get known? What we’ve seen because, one, some games have a business model inside of themselves and there’s retail availability at the same time, and all these other platforms that games are on. Because when certain people try to call Game Pass the Netflix of, or the Spotify of, there is a fundamental difference. Which isn’t true in video and music today. It’s actually created business opportunity for me. You’ve seen developers.start to come out and say, look, Game Pass is actually a critical part of the discovery process of my game. It’s not just a subscription on a platform.
I think it’s very smart to look that way. That’s one of the fundamental definitions of a platform. One of the things, going back to previous CEOs, Bill always had this good point of view that you’re not really a platform until other developers make more on your platform than you do. I want our third parties to have success. Among the many quotes, Phil had this to say:
#Netflix on xbox full
In the article, The Verge specifically asked about the thinking behind their recent studios aquisitions and if it was an attempt at having a full library of first-party content to start the engine of Microsoft's game pass subscription service, akin to what Netflix is doing with their business strategy. Phil Spencer, the executive vice president of gaming at Microsoft, was recently interviewed by The Verge. Such a big move would seemingly make people think that Microsoft is now turning their focus to first-party games to not only bolster their gaming library, but also strengthen their hit service in Game Pass.
#Netflix on xbox download
Will be available to download for free, on launch, for those that are members. With Bethesda under their wings, not only will Microsoft own some of gaming's biggest franchises, but all of those franchises will be available on their Game Pass service. Their pruchase of Bethesa was one of their major public moves that seemingly aimed at addressing just that. Microsoft has come under scrutiny in the past for have such a lackluster presence when it came to exclusives, especially when compared to their competitors in Sony. Earlier this year, Microsoft made a move that sent shockwaves through the gaming communities when they bought Bethesda Studios.